Communications and Outreach Manager- Brookings Executive Education

4 weeks ago
Program
Executive Education
Job Function
Communications
Job ID
2017-1630
Salary
Commensurate with experience

Overview

About Brookings Executive Education (BEE)

 

Brookings Executive Education (BEE), a partnership of the Brookings Institution and Washington University in St. Louis (WUSTL) Oline School of Business, brings together two premier institutions to deliver on Robert S. Brookings’ desire to “teach the art of handling problems rather than simply impart accumulated knowledge” to those in and engaged with government.

 

About Washington University in St. Louis

 

Washington University in St. Louis (WUSTL) has a long standing reputation for scholarship and innovation. Its faculty members are distinguished in their research and have received numerous awards for research including 22 Nobel laureates. The Olin Business School has been recognized as a world leader in management education and scholarly research. In addition to Brookings, Olin partners with more than 20 international universities, including Fudan University in Shanghai, China; the Cass Business School in London; Fundação Dom Cabral in Nova Lima, Brazil; and the Indian Institute of Management in Ahmedabad, India.

 

Position overview

 

The Brooking Executive Education Communication and Outreach Manager serves as sales, marketing and communication lead for all BEE outreach materials and web pages; and implements BEE’s outreach efforts, including production of annual course catalog and marketing collateral, and selling seats for open enrollment classes.  Acts as liaison to the Brookings Office of Communications and Olin Marketing departments.

 

 

Note: This position is with the Brookings Executive Education (BEE) organization located in Washington, DC.  BEE  is a partnership of the Brookings Institution and Washington University in St. Louis Olin School of Business.

Responsibilities

Design & develop BEE’s outreach materials and campaigns

  • Design, write, produce and disseminate content for sales material i.e. catalog, e-blasts, sell sheets, brochures, and newsletter using established style guidelines and policies.
  • Work directly with independent vendors to attain graphic design, printing, photographic and other related services. 

Outreach and Sales

  • Conduct outreach efforts to increase the contacts for training executives by 20 per fiscal year.
  • Plan and implement and manage promotional strategies to increase awareness of BEE.

Develop and execute BEE branding and marketing strategy

  • Develop and execute a marketing strategy designed to enhance BEE’s brand and to increase enrollments.
  • Develop and manage BEE’s marketing budget.
  • Act as liaison with Olin marketing to ensure that BEE marketing strategies aligned with Olin.

Webpage Management

  • Using established content management system, create, update and maintain all BEE program web pages in accordance with Brookings web site standards, including following style guides, policies, and best practices such as search engine optimization.
  • Regularly review and edit all BEE pages to maintain fresh and effective content.
  • Serve as BEE liaison to Brookings web team by attending regular team meetings; keep BEE staff informed of new features and issues of concern; coordinate with other programs, as appropriate.
  • Advise on new strategies and tactics to improve overall web effectiveness and impact.

Analyze efficacy of outreach efforts

  • Interpret and report on online outreach, including web usage and electronic newsletter statistics, and e-blasts where possible showing the correlation to cross-media campaigns and success factors such as enrollments.
  • Track and report on offline outreach efforts enrollments as juxtaposed with outreach efforts to determine the efficacy of specific outreach campaigns.
  • Use available tools, or develop new tools, to (a) survey participants or potential participants; (b) analyze effectiveness of particular outreach efforts; (c) present data to BEE leadership.

Qualifications

Education/Experience Requirements:

 

B.A. or B.S. required; communications or marketing or business development. At least 5 years experience in communications, marketing, business development and advertising activities. Prior direct relevant work experience required. Web site content management experience and basic HTML knowledge required. Writing, editing, and proof reading experience required. M.S in Communications or Marketing preferred. Experience or interest in public policy or executive education desirable.

Additional Information:

 

Successful completion of a background investigation is required for employment at Brookings.

 

Brookings is an equal-opportunity employer that is committed to promoting a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of race, color, national origin, gender, sexual orientation, age, religion, physical or mental disability, marital status, veteran status, or other factors protected by law.

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