Publicity Manager (Job ID: 2020-2360)

Posted Date 2 months ago(7/31/2020 10:10 AM)
Job Function
Job ID
Commensurate with experience


Join one of the most influential, most quoted and most trusted think tanks!

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.


We bring together leading experts in government and academia from all over the world, rooted in open-minded inquiry and representing diverse points of view, who provide the highest quality research, policy recommendations, and analysis. Research topics cover a full range of public policy issues in economics, foreign policy, development, governance and metropolitan policy.


With fair and transparent business practices, clear communication, mutual respect, and a collaborative atmosphere that offers both professional and personal development opportunities, Brookings offers an inclusive and welcoming workplace that values the efforts of all contributors.


Brookings Institution Press helps bring the knowledge and research by scholars from within and outside the Institution to a wider audience of readers, researchers, students, and policymakers through its books and journals.


Please note: This position is based in Brookings' Washington, DC office.  The person hired for this position must be willing to move or currently reside in Washington DC, Maryland, or Northern Virginia. In response to COVID-19, Brookings staff are temporarily teleworking.


Ready to contribute to Brookings success?


The Publicity Manager works with authors and press staff to develop publicity campaigns for up to 40 Brookings Institution Press titles annually. Cultivates and maintains close relationships with members of the media (broadcast, radio, print, online, etc.) and event venues ahead of publication dates to encourage them to review the book, run an excerpt, schedule an interview with an author, or include an author or book in a round-up. Work closely with authors to help them find ways to talk about their books that will be most effective: whether with an audience at a bookstore, library, or literary festival event; in radio, TV, or print interviews; or to the public at large. Partner with the Digital and Marketing Manager to leverage all of the media he/she is landing to further encourage book vendors to buy or re-up orders on books. May include some travel and evening and weekend hours for special events.


Publicity   (50%)

  • Oversee and implement publicity campaigns for up to 40 titles a year.
  • Write press releases, galley, and pitch letters.
  • Create targeted mailing lists in collaboration with authors.
  • Work within established deadlines and budget.
  • Manage a large number of campaigns simultaneously and communicate effectively with various stakeholders both internal and external.
  • Provide a round up of press coverage for distribution to authors and Brookings staff.
  • Create excerpt of reviews for metadata when appropriate.
  • Present publicity campaigns and strategy to authors and Brookings staff.
  • Communicate all publicity efforts to sales reps in order to drive sales.
  • Research new media outlets.
  • Arrange author book events and special events.
  • Staff author events both offsite and onsite. May include evening and weekend hours.
  • Arrange and lead seasonal meetings with key media outlets. May include some travel.


Book Events   (25%)

  • Establish and maintain relationships with event managers at bookstores and organizations.
  • Serve as the primary point of contact and liaison for authors and press staff on all book event logistics outside of Brookings.
  • Serve as the Brookings Institution Press primary contact with outside stakeholders (bookstores, event coordinators, publicists, etc.).
  • Coordinate and manage all logistics for outside Brookings events including, but not limited to: arranging order payment; arranging the delivery of inventory in time for the event; following up with event coordinators to ensure logistics for the event are nailed down; following up with authors to make sure they are clear on the details the day of; following up on any pending issues from the event.
  • Make all reasonable efforts to ensure that an author can have the requested book event.
  • In cases where a book sale is not possible, ensure that display copies and flyers are available for the event.
  • Communicate with press staff and, on occasion, directly with authors the details of all book events held outside of Brookings.
  • Update Brookings Institution Press internal events calendar with relevant details.
  • Provide assistant director with a weekly update of offsite book events.


Marketing and Press Administration   (25%)           

  • Submit Brookings titles for awards throughout the year.
  • Responsible for Brookings Press Twitter account
  • Staff bookstore as needed.


Ready to make an impact? In this role, you will support Brookings values of collegiality, respect, inclusion, diversity and community, and bring the following qualifications:


Education/Experience Requirements:


Candidate must have a minimum of three years’ book publicity or equivalent experience. Excellent communication skills, both written and verbal. Excellent writing and proofreading skills with an attention to detail. Able to work in a fast-paced environment and meet tight deadlines. proven ability to generate creative angles and pitches. Must be able to work independently and efficiently, and successfully manage multiple priorities. Proficiency in MS Office Suite, and social media.



Knowledge/Skills Requirements:


Proficient in Meltwater. Extensive knowledge of the media and a familiarity with producers, newspaper and magazine editors, and book critics and reviewers. A deep understanding of the digital media space, including bloggers and social media. Must be interested in keeping up with the news cycle. Strong organizational skills. Ability to work well with a variety of people at various organizational levels.  Capacity to juggle multiple tasks and to adapt easily to shifting priorities. Candidate must also have outstanding interpersonal skills, a professional, courteous manner, and be comfortable interacting with the public.


Additional Information:


What can we offer you? Brookings provides a generous benefit package that is comprehensive and includes both traditional benefits and unique offerings.


Brookings requires that all applicants submit a cover letter and resume. Please attach your cover letter and resume as one document when you apply.


Successful completion of a background investigation is required for employment at Brookings.


Brookings is an equal-opportunity employer that is committed to promoting a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of race, color, national origin, gender, sexual orientation, age, religion, physical or mental disability, marital status, veteran status, or other factors protected by law.







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